YOUNG IDEAS CELEBRATE THE NEW SEASON AND A NEW FLAGSHIP STORE WITH A SPRING SUMMER 2014 FASHION SHOW!

Young Ideas, the award-winning designer fashion destination, held its biannual fashion show at its Ashbourne store on Sunday 23rd March. The sell-out event marked an important stage in the growth of the business as it was the first catwalk show to be held inside the stores new location at The Green Man in Ashbourne. The listed building, a former 17th Century coaching inn, is set across 2,700sq ft and now boasts a vastly extended shopping space and super-stylish new shop-fit and design, perfect for holding the seasonal catwalk show!

 Over ninety guests were welcomed to the new flagship to enjoy canapés and champagne before taking to their seats. Presenting both womenswear and menswear, the fashion show portrayed key lifestyle ideas for the season ahead, from holidays to city breaks and special occasions. Each scene showcased looks from international designers such as Moschino Cheap & Chic, Belstaff, Paul Smith, Armani and Michael Kors and introduced new designers By Malene Birger, Stills and Heidi Klein to the Young Ideas collection.

Hair was crafted by Sally Montague Hair Group who opted for sleek ponytails and chignons to compliment the  new  season  collections. Journeys à  la  Carte,  the  Uttoxeter based  travel  experts, provided  the champagne and John Preston Flowers decorated the store while photographer George Emerson Wood was on hand to photograph the proceedings.

After the show, guests enjoyed sweet treats while the raffle was drawn which included fabulous prizes from Nicole Farhi, 360 Sweater, SAND, Stills, Derby County Football Club, Journeys a la Carte and Sally Montague Hair Group before taking a closer look at what they had seen on the catwalk!

Owner Anne Wright said of the event; 'Our seasonal fashion shows are hugely popular and a great way of presenting this seasons key looks in a relaxed and social atmosphere, the event was par ticularly important to Young Ideas as it was both the first held in the new store at The Green Man and to feature menswear collections’